The river flows through Cofton Hackett, it then feeds Lower Bittell Reservoir and flows through Alvechurch before reaching the Arrow Valley Country Park in Redditch.

At the eastern boundary of Redditch the river enters Warwickshire and flows through the river meadows at Studley, and then on through Spernall and past Coughton Court, a National Trust property, where it is forded by a minor road, Coughton Fields Lane.

[2] The Arrow then flows through the small market town of Alcester and is joined by its largest tributary the River Alne.

The river burst its banks again during the night of 20/21 July 2007, flooding about 112 homes in Alcester.

It breached the defences by Gunnings Bridge in Alcester and a large torrent of water flowed through the town and flooded about one foot (0.30 m) deep at the bottom of the High Street and Stratford Road.