[1] However, The Economist magazine has questioned the Napoleon story, reporting that "A museum in Angoulème, the Lacroix ancestral seat, calls this historical “fantasy” and says that until 1860 the family manufactured paper but not for cigarettes.

This new feature solidified Rizla's position as a leader in the rolling paper industry, placing them at the top of the market.

In 1977, thirty-three years after the brand name change, Rizla released the first of their King Size rolling papers.

Different thicknesses are colour-coded as follows: In 1978 Fernand Painblanc took control of Rizla, bringing the tradition of Lacroix family ownership to an end.

One year later, Rizla continued their string of expansion and large-scale advertising, going so far as to release their own line of clothing, sold at their cafés.

In 2002, Imperial Tobacco closed Rizla's historic factory at Mazères-sur-Salat near Saint-Gaudens (south of France).

In September 2005 Imperial Tobacco announced the closure of Rizla's Treforest factory at Pontypridd near Cardiff in South Wales with a loss of 134 jobs.