Shortly after the Gaza flotilla raid in the summer of 2010, a group of volunteers with shared experience of previous Viva Palestina land-based convoys to Gaza announced that they would be running a politically independent land convoy (as distinct from the inherently politicised nature of George Galloway's Viva Palestina, and from any further flotilla-like sea-based ventures).
When the Turkish-led flotilla failed to happen, the two land convoys would still represent a simultaneous approach of multiple ventures to Gaza.
The Road to Hope convoy departed the UK on 10 October 2010 ("10-10-10"), taking with it several volunteers from the Gaza flotilla raid – including seven survivors of the Mavi Marmara – plus other international solidarity organisations.
It travelled via France, Spain, Morocco, Algeria, Tunisia, and Libya, before falling victim to internal Libyan political issues together with what was claimed and reported to be the work of a confidence trickster who, they said, told them they would be granted passage through the Egyptian border (normally not possible under Egyptian compliance with the blockade of Gaza) because they would be travelling together with the official Libyan quasi government-run Al Quds 5 convoy — which, as a government-backed enterprise, had exceptional permission to cross Egypt.
[7] Eventually, with help from a second bout of UK fundraising together with large donations from Libyan individuals, a second ship was secured.