Rob Adams (architect)

[1] He won multiple awards as the leader of the revitalisation of the Melbourne central business district and surrounds, helping to create a vibrant city streetscape with innovative design features.

[5][6] In 1985 the city centre of Melbourne was in need of revitalisation, with retail trading and cultural activities lagging behind its counterparts elsewhere in Australia and in Europe.

He guided the strategy's implementation in several projects, which took place as the city recovered from economic recession in the late 1980s and was prepared to invest in the built environment.

[11] In the latter years of his tenure at the City of Melbourne he turned to accommodating over a million extra people within the existing metropolitan boundary.

He advocated medium density, 5+storey development for housing and commercial uses along the major tram and bus corridors leading out of the centre, but only in locations with rear access to properties.