[22][23][24][25] Friedman's analysis has frequently been used by journalists and media outlets to help visually illustrate the pitches of major league pitchers.

[39][40] Friedman also gave the nickname "Airbender" to Devin Williams' changeup, which was called baseball's most "absurd" pitch.

[57] In January 2019, Friedman started the FlatGround app with a focus on pitchers getting recruited and scouted through social media.

[64] Some of the professional pitchers who have credited Friedman and FlatGround with helping them get noticed by Major League affiliated organizations include: Justin Topa,[65] Taylor Grover,[66] Chris Dula,[67] Chris Nunn,[68][69][70] Nathan Patterson,[71] Tyler Gillies,[72] Casey Crosby,[73] D. J. Snelten[74] and Jordan Brink.

[75][76][77][78][79][80][81] In August 2019, Nathan Patterson's signing received coverage by national publications, where Patterson mentioned that the exposure he received due to a viral video[82][83] on FlatGround app and PitchingNinja assisted him in signing a professional contract with the Oakland Athletics.

"[90] In 2022, Friedman's tweet of independent league pitcher Logan Sawyer was credited with helping get him signed by the St. Louis Cardinals.

[91] Additionally, in early 2019, a young baseball player, Jax Nystrom, who was highlighted on Friedman's FlatGroundBats account was contacted by Alex Bregman to hit with him in Spring Training, which was featured on MLB.com as well as other publications.