He was notably involved in the launch of the Air Jordan line at Nike and later helped rejuvenate Adidas as a significant competitor.
[1] He started his career as a lawyer in Portland, Oregon, where he represented Nike (under its original name, Blue Ribbon Sports) and drew the attention of its founder Phil Knight.
His audacious and unconventional style was critical in shaping Nike's trajectory, most notably in the launch of the Air Jordan line.
Tasked with rejuvenating the struggling brand, Strasser and Moore relocated Adidas's North American headquarters to Portland.
[1][2] Despite Strasser's complicated relationships with both Nike and Adidas, his influence on Portland's economy and culture remains indisputable.