On social media, he has staunchly criticized various corporate policies such as those concerning diversity, equity, and inclusion initiatives, LGBTQ+ events and climate change.
The film was streamed on X and was endorsed by Elon Musk, but also drew recourse for being anti-trans and anti-LGBTQ+, and generated criticism for purporting conspiracy theories.
[8] Megan Fox responded to Starbuck's post by saying "Exploiting my child's gender identity to gain attention in your political campaign has put you on the wrong side of the universe.
"[8] In June 2024, Starbuck began campaigning on social media against companies unpopular with conservatives because of their DEI initiatives, support for LGBTQ+ events, climate change strategies, and related corporate policies.
[2][5] John Deere announced that it would no longer sponsor "social or cultural awareness" events and would audit all its training materials in July.
[2][5] In August, Harley-Davidson, Brown-Forman, Lowe's, and Ford Motor Company rolled back several of their DEI initiatives and ended their respective relationships with Human Rights Campaign.
[13][14] The New York Times commented that "Robby Starbuck may have scored his biggest win" to date with his successful pressure campaign against Walmart.
[20] The film's website tagline states that it "exposes the WAR that's being waged on children today through gender ideology, ESG, CRT, sexualization of entertainment, sex trafficking, online exploitation, TikTok, Big Pharma and more".
[6] A group planned to screen the film at a movie theater in Vernon, British Columbia, but another local group lobbied the theater to cancel the screening due to concerns about the film harming marginalized people and potentially violating the Human Rights Code of British Columbia.