[3] After receiving a TI-99 personal computer from his father, Beatty taught himself to code and learned six programming languages prior to enrolling in college.

[3][4][6] Robert Beatty attended Michigan State University where he earned a degree in mechanical engineering with an emphasis in computer science.

Frustrated with the disorganization and inefficiency of the factory, Beatty created and implemented a communication system called Plexus at MSP that successfully improved and restructured the operation of the company.

[3] Following the successful transformation of MSP, the Plexus software was in high demand among companies seeking to streamline manufacturing, lower costs, and improve quality control.

[2][4][6][8] Understanding the importance of marketing from his experience with Plex Systems, Beatty and his family produced a book trailer for Serafina and the Black Cloak.

[12] Beatty's success continued with the debut of the first book in a new series, Willa of the Wood, which launched at #1 on the New York Times Bestseller List in the summer of 2018.