[3] Brian became CEO and Lisa Editor-in-Chief, and they added venture capitalist Michael Moritz to the board.

[4] In 2007, the company acquired ShopStyle, a fashion shopping search engine,[5] followed by acquisitions of Starbrand Media,[6] FreshGuide,[7] and Circle of Moms in 2012.

[9] In 2019, American digital holding company Group Nine Media acquired PopSugar in an all-stock transaction.

PopSugar features lifestyle content targeted towards women 18–34, across topics such as beauty, entertainment, fashion, fitness, food, and parenting, on mobile, video, and social media.

Headquartered in San Francisco, PopSugar is funded by Sequoia Capital and Institutional Venture Partners.