Robert Ferber was an American marketing theorist, statistician, economist, and psychologist.
[1] Ferber was a Professor of Business at the University of Illinois, the founding editor-in-chief of Journal of Marketing Research, and the second editor of Journal of Consumer Research.
He is a former president of the American Marketing Association.
[2][3] The Ferber Award given to the best dissertation-based article published in the Journal of Consumer Research is named after him.
[4] He founded the Survey Research Laboratory (SRL) at University of Illinois.