Daniel Whitehead (deceased) Danielle W. Snider Patricia "Treecy" Leigh Robert George Whitehead (October 31, 1916 – February 22, 2007) was a Texas businessman who created Quaker House Products, Inc., which produced and marketed the first-aid treatment known as "Blue Star Ointment"; some 50 million jars are sold annually in the United States.
Whitehead was a marketing maverick who used an innovative memorable 10-second television commercial to sell Blue Star Ointment.
Whitehead packed all the information into a shorter time frame to attract customers through the old marketing format of an auctioneer.
[1] Whitehead often remarked that Blue Star Ointment successfully treated his painful psoriasis, which he suffered with since his teenage years.
Gottlieb sold his Blue Star formula in the 1930s to traveling salesman Jim Bourland of Fort Worth, Texas.