Robert Kenneth Hoffman[1] (July 18, 1947 – August 20, 2006) was an American businessman and philanthropist, most notable for co-founding the influential humor magazine National Lampoon.
Hoffman left the National Lampoon to attend the Harvard Business School as a Baker Scholar, graduating in 1972.
[5] After graduation, he joined his father, Edmund, in the company that became the Coca-Cola Bottling Group (Southwest) Inc.
He also served as board chairman of the Dallas Arboretum and Botanical Society for a critical five years beginning in 1987.
[6] That gift, coupled with the Hoffmans' role in spearheading additional bequests of 550 objects from friends Cindy and Howard Rachofsky and Deedie and Rusty Rose, put them on Business Week magazine's list of the top 50 philanthropists for 2005.