[1] The pianist he found for the Rhapsody callbacks was Brad Ellis, whom he would use for subsequent musical auditions as well as integrating into shows like Glee.
He has also opined that for television, he considers acting ability above singing[4][5] and that actors from the stage "should bring it down for the screen".
[5] While working on the show he helped develop the reality series The Glee Project, which he described as an extension of the comedy-musical's casting process.
[6] In 2021, The Hollywood Reporter wrote that Ulrich does not find musical casting challenging, as he has many connections with triple threat performers; for Zoey's Extraordinary Playlist he cast several actors he had seen for prior auditions, including Jane Levy, who had previously auditioned for him for The Rocky Horror Picture Show: Let's Do the Time Warp Again, and Michael Thomas Grant and Alex Newell who had been contestants on The Glee Project.
[citation needed] He was also a producer of Billy Boy, a 2017 film written by and starring Glee performers Melissa Benoist and Blake Jenner.