Rice-Eccles Stadium at the University of Utah, location of the opening and closing ceremonies of the 2002 Winter Olympics, bears his name.
At the time, it was the largest health club chain in the world and the first of its kind in the United States.
[2] He sold the company in 1974 but later became chairman, president, and chief executive officer of Spa Fitness Centers Inc. Rice played a key role in lobbying for legislation in 1981 to prevent deceitful practices by gyms.
Rice was appointed to President Richard Nixon's Council of Physical Fitness in 1972 and served for four years.
In November 2006, Rice was inducted into the David Eccles School of Business Hall of Fame at the University of Utah.