Roberta Fulbright (1874–1953) was an American businesswoman who consolidated her husband's business enterprises and became an influential newspaper publisher, editor, and journalist.

[4] Her parents sent her away to attend high school in Kansas City and then to a two-year college program at the University of Missouri to allow her to be fully certified as a teacher.

[10] The family thrived, their business grew, they contributed to the development of their community[11] and then in a sudden illness lasting just 56 hours, Jay died on July 23, 1923.

[13] The lawsuits against her husband's former estate also included those by Josephine Waugh, her brother Tom's widow,[13] who filed suit to protect her interest in the Coca-Cola Bottling franchise and ice business.

The column was an editorial covering an eclectic mix of topics from women's equality to war to gardening to politics, tourism, philosophy, and many others.

[21] In the mid-1930s Fulbright decided to take on political corruption, calling for an audit of the county's books and writing about a stolen car ring involving local officials.

She was concerned about the judiciary that sheltered the bootlegging, corruption, fraud and graft, but also was angry that county contracts only went to cronies or those willing to pay for protection.

[22] Her exposure of the corruption and a sheriff who pleaded guilty to conspiracy in federal court increased Fulbright's regional reputation and a candidate she endorsed won election in 1936.

[25] In 1940, Bailey was bested in the governor's race by long-time rival Homer Adkins, who replaced Bill as university president in 1941.

[29] In 1949, Fulbright established a scholarship fund for the journalism school at the University of Arkansas[30] and published a book of poetry which she gave as Christmas gifts.