Roberto Noble (9 September 1902 – 12 January 1969) was an Argentine politician, journalist and publisher, perhaps best known for having founded Clarín, long Argentina's leading news daily and the most or second-most circulated in the Spanish-speaking world.

[1] Born to privilege in the city of La Plata, Roberto Noble developed a socialist ideology as an adolescent, having already earned some renown by 1918 agitating for the movement to reform Argentina's university system, whose curriculum had hitherto been largely dictated by conservative Catholics.

Elected governor of the Province of Buenos Aires in November 1935, on the Corcordance ticket through fraud, as many Concordance lawmakers were during the "Infamous Decade," Fresco initiated a number of needed housing and highway projects, among other public works.

Sporting large headlines, relatively brief introductory text below each, and copious illustrations, the front page served primarily as a table of contents inviting the reader to look inside for more.

The iconic title, moreover, was placed to accommodate the layout and could be found anywhere on the top half of the paper's smaller, more manageable front page, giving the daily a whimsical touch.

[5] Earning renown as both a businessman and journalist, he was awarded the Grand Cross of the Order of Malta in 1951 and Columbia University's prestigious Maria Moors Cabot prize in 1955.

[6] Noble, a supporter of developmentalism, endorsed Arturo Frondizi who, during his 1958-62 presidency promulgated the Law of Foreign Investment and other incentives which, together, resulted in sharp increases in energy and industrial production (leading to the elimination of Argentina's stubborn trade deficits of the 1950s).