Personal is an Argentine telecommunications company which provides Internet and mobile telephony services throughout the country.

[1] Personal is Argentina's second-largest mobile phone service provider, after Telefonica's Movistar.

In the metropolitan area of Buenos Aires, instead, Telecom provided mobile phone services since 1993 under the brand Miniphone, in a joint venture together with Telefónica.

However, in 1999, legal provisions determine the division of Miniphone, as well as of all those companies whose shareholders were Telecom and Telefónica.

It is from there that Telecom Personal also begins to provide service in Greater Buenos Aires independently (keeping part of the clients of the divided Miniphone).