Robin Lakoff

Robin Tolmach Lakoff (/ˈleɪkɒf/; born November 27, 1942) is a professor emerita of linguistics at the University of California, Berkeley.

During this time, as Chomsky and students were creating Transformational Generative Grammar, Lakoff and others explored ways in which outside context entered the structure of language.

[7] Lakoff received national attention for an opinion piece in TIME titled "Hillary Clinton's Emailgate Is an Attack on Women".

[9] It has inspired many different strategies for studying language and gender, across national borders as well as across class and race lines.

Lakoff discusses each topic while arguing a general thesis that language itself constitutes a political battleground.

She quotes that language (either verbal or nonverbal) and experiences is a “body of knowledge that is evoked in order to provide an inferential base for the understanding of an utterance.” (Levinson, 1983) Frames are ideas that shape expectations and create focuses that are to be seen as truth and common sense.