Founded in Even Yehuda, Israel in 1995 by Udi Peless and Shai Abramson, the company provides robotic lawnmowers to the United States and Europe, with prices ranging from hundreds to thousands of dollars/Euros.

The company has been mentioned in several magazines including: Design News, Business Wire, Washington Home and Garden and Vanity Fair.

[2] Robomow was originally named ‘Friendly Machines’ with the goal of constructing robots that will, as Udi Peless says in Space Daily, "move in and around the home, doing the mundane tasks that people do not like to do anymore".

[citation needed] Further enhancements included the Base Station, enabling users to create a periodic lawn mowing program.

In 2008, the Robomow ‘RM’ product line made its debut as the third generation of robotic lawn mowers.

All current Robomow models are able to mow grass inside a specified area by staying within an underground, electrified wire.