[11] Former Match of the Day host Des Lynam described Cowen in The Daily Telegraph as having "an understated and light-hearted style [that] is easy on the ear.
"[12] At the 2021 Football Supporters' Association Awards, Cowen was nominated in the 'Commentator of the Year' category alongside Martin Tyler, Peter Drury and Conor McNamara, amongst others.
Game changers", as England won Euro 2022 was described by veteran broadcaster Richard Keys as "brilliant.
"[14] Cowen's commentary from the winning moment at the 2022 Euros final was used by BBC One during the New Year's Eve celebrations and fireworks after the Big Ben strikes at midnight into 1 January 2023.
[15] In February 2023 Cowen was nominated in the Commentator category at the British Sports Journalism Awards.