[2] She is known for her work at the National Post, and as of 2020 writes an opinion column for The Globe and Mail.
[3][4] While studying journalism at Ryerson University, she was presented with the 2008 Albert E. Wadham Memorial Award as well as the 2008 Rolf Lockwood Scholarship for Excellence in Business Magazine feature writing.
[6][7] By 2010, Urback was contributing opinion articles to Maclean's Magazine, at first concentrating on student issues.
[8][9] Urback later began to contribute articles and commentary to major news outlets about a variety of topics, including women's issues,[10][11] crime,[12] local interest topics,[13] politics[14] and world affairs.
[15] By 2013 her work was being published regularly as a columnist in the National Post, where she also became an editorial board member.