Rocha has natural beauties like Cabo Polonio, Valizas, Santa Teresa National Park.

It is well known for its beach resorts, like Punta del Diablo or La Esmeralda, which swell with visitors during the summer holidays.

Inland, the primary economy of Rocha is based on large cattle ranches.

[citation needed] As of the census of 2011, Rocha Department had a population of 68,088 (33,269 male and 34,819 female) and 46,071 households.

Rocha department features in Carlos Maria Dominguez's 2004 novel Casa de Papel (trs English, 2005, The House of Paper).