[5] Funds raised at this event, via ticket sales and live and silent auctions, went to help build schools in the Atlas Mountains of Morocco, as well as three villages near Kasbah Tamadot.

[9] While at the event, Theron said that Richard Branson "is an incredibly compassionate human being and is coming up with really innovative ways, under this umbrella of this foundation that he has, to really give back."

[10] Richard Branson was unable to attend the 2008 event due to being at sea in an attempt to set a transatlantic sailing record.

[12] Gavin Rossdale performed[13] and some of the celebrities in attendance were Paula Abdul, Lindsay Lohan, Sharon Stone, and Estelle.

[16] Items up for auction included a 7-night stay on Branson's own Necker Island,[17] and a Triumph Daytona 675 World Supersport motorcycle.