It was released on 24 January 2011 by Moonwalk Records as the lead single for Jaani's debut studio album, Rockefeller Street.

He had previously written both Suntribe's "Let's Get Loud" and Urban Symphony's "Rändajad", the Estonian entries for the Eurovision Song Contest in 2005 and 2009, respectively.

[4] In another interview, Jaani said that on the street, ballerinas danced to "Swan Lake", and the place was near a river adorned with pearls and gems.

[5] According to ESCToday writer Marcus Klier, the "up-tempo dance song" tells a story about a night out partying in New York City, with its title referring to the Rockefeller family.

[11] Katri Soe-Surén, writing for the German newspaper Süddeutsche Zeitung, gave "Rockefeller Street" a positive review, saying that it was comparable to a song written by Lady Gaga or Madonna.

[17] "Rockefeller Street" was officially announced to compete in the competition on 16 December 2010, on the Eesti Televisioon (ETV) entertainment program Ringvaade.

Ithaka Maria, an Estonian television host who competed against Jaani in Eesti Laul 2011, reacted negatively to the Eurovision performance: "If the Estonian team set itself the biggest goal of getting to the final, it was achieved [...] to say that Estonia did well in [Eurovision] is, to put it mildly, ridiculous!

"[28] Writers for The Guardian, Heidi Stephens and Stuart Heritage, gave the performance a highly negative review, writing, "Christ alive, what is THIS?...

[she looks] like a satanic doll standing on a set made out of rubbish cardboard boxes with buildings drawn on them... 'Everything is a little bit weird now', she sings, and she's not wrong.

[32] Years after the contest, an unofficial version of "Rockefeller Street", edited to have a faster tempo and higher pitch, became an internet phenomenon in Asia; 1.5 million videos using that song had been posted to TikTok by 9 January 2019 according to ERR.

[35] Sven Lõhmus, the writer of "Rockefeller Street", made positive remarks on the song's popularity despite a lack of royalties.