Rockford's Rock Opera uses audio visual resources, CGI animation (created by Steve Skinner) and audiobook stories to teach about extinction, ecology, biomimicry, and biodiversity.
Rockford's Rock Opera's stories introduce the Island of Infinity, home to the last single representative of every extinct animal and plant species.
Rockford's Rock Opera is described as an "Adventure in Sound," citing influences such as Hitchhikers Guide to the Galaxy, Jeff Wayne's Musical Version of The War of the Worlds, Roger Glover's Butterfly Ball and Harry Nilssen's The Point!.
Delivered via the web and on CD, Rockford's Rock Opera was described by The Observer as "Magical",[2] by The Guardian as an "ingenious story"[3] and a "thoroughly modern musical" and, by The Times, as a "cult favourite as beloved as Wallace and Gromit.
In addition, Rockford's Rock Opera's ecological messages and content have led to cooperative links with environmental organisations and charities including the WWF, Buglife the BGCI and the Open University.