Rod MacSween is the founder and CEO of International Talent Booking (ITB).
[1] He was known for bringing artists such as: The Who, Pink Floyd and Robert Plant’s Band of Joy to the University of Exeter.
[3] In 2015, MacSween received a Classic Rock Roll of Honor (VIP) Award.
[4][5] In 2019 the academic institution awarded him with an honorary doctorate degree for his contribution to the music world.
[6] Other artists he has represented over the years include: Aerosmith, Black Sabbath,[7] Bon Jovi (and KISS),[8] Def Leppard,[5] Guns N' Roses,[9] Lenny Kravitz,[10] Maroon 5,[11] Ozzy Osbourne,[3] Pearl Jam,[12] The Scorpions,[13] Tool[14] and The Who.