Robert Ray "Rod" Roddy[1] (September 28, 1937 – October 27, 2003) was an American radio and television announcer.

from The Price Is Right, and it appears on his grave marker, although the phrase was originated and made popular by his predecessor Johnny Olson.

He conducted a long-running on-air feud with an elderly woman (dubbed "Granny Hate" by an earlier host), who claimed to represent the local Ku Klux Klan.

From there, he went on to announce several other game shows, including Battlestars (1981–1982), Love Connection (1983–1985, 1986), Hit Man (1983) and Press Your Luck (1983–1986).

He was the guest announcer for two weeks on the Tom Bergeron version of Hollywood Squares that featured game show hosts and panelists as the celebrities.

Overweight for much of his adult life, Roddy later adopted a rigorous diet and exercise program which resulted in a loss of close to 200 pounds.

Roddy was also noted for wearing brightly colored and sequined sport jackets, a practice he first adopted as a trademark when making personal appearances emceeing teen dances and concerts for WKBW in Buffalo in the 1960s.

On The Price Is Right, Roddy first wore vivid pastel jackets made in Hong Kong, to contrast with Barker's "dapper" fashion sense.

[16] With the encouragement of Barker, he turned them into a staple of the show and traveled to Thailand several times a year to have the suits custom-made in colorful Thai silk.

[18] A year later, the cancer returned, and Roddy temporarily took another leave of absence to undergo and recover from surgery on September 20, 2002.