Their music is inspired by the church hyms and pop-country radio of Zack Melton's childhood, and the energy of the scene in central Indiana.
The band released their third album, This Is Why We Don't Have Nice Things (2010), under Crossroads of America Records, and went on their first self-booked national tour.
The band signed onto the label Pentimento Music Company, and kicked off the switch with a re-release of This Is Why We Don't Have Nice Things and by going on a national tour with two prominent ska bands, Streetlight Manifesto, and Reel Big Fish, performing to sold out crowds at nationally recognized venues.
[6] Rodeo Ruby Love released its fourth album, The Pits, on June 11, 2013, and went on a month-long national tour with Streetlight Manifesto and Empty Orchestra.
[21] The album was engineered by Wes DeBoy, mixed by Ed Rose and mastered by Mike Fossenkemper.