Rodolfo y Su Tipica R.A.7 was a Colombian Cumbia act, fronted by Rodolfo Aicardi (1946 - 2007), who had music released by the Discos Fuentes record label.
[1] In 1981, Nescafé used Rodolfo's "La Colegiala" in a French commercial for its Alta Rica brand.
The commercial was credited with increasing sales by 60% and paving the way for Aicardi's successful European tour.
[2]