In its beginnings, SonoRodven (As it was originally named) emerged as a local source for international compilation albums (mostly those produced in the U.S. by companies such as K-Tel).
Then it started handling a small roster of local luminaries, some of them also performing as actors for its sister TV network, such as Guillermo Dávila, Karina, Ricardo Montaner, Jose Luis Rodriguez "El Puma", Marcelo, and others.
Later, in the early-middle eighties, it became the Rodven Group, also comprising Video-Rodven, a commercial home video company, as well as other small record labels that previously existed in the country, such as Velvet (thus becoming VelvetRodven and later TH-Rodven, an outlet for all Latin dance music oriented artists, and later for other youth and pop acts, such as the late 80s boyband "Los Chamos", from which emerged the Venezuelan singer Carlos Baute), Love Records, and forming alliances with other record labels from around the world for local distribution purposes (thus forming EMI-Rodven, Hispavox-Rodven, Ariola-Rodven, Wea-Rodven et al.).
By 1994, the label was responsible for releasing about 10% of the Latin music market in the United States, and had its American headquarters in Miami.
El Club de Los Tigritos alumni and teen idol Douglas Vale released his debut album Aun Soy Chamo only in Venezuela under Rodven and the breakthrough album Hieroglyphics associated with Maverick Records and Warner Music Group.