Roe Ethridge is a postmodernist commercial and art photographer, known for exploring the plastic nature of photography – how pictures can be easily replicated and recombined to create new visual experiences.
He often adapts images that have already been published, adding new, sculpted simulations of reality, or alternatively creates highly stylized versions of classical compositions, such as a still life bowl of moldy fruit which appeared on the cover of Vice magazine,[1] or landscapes and portraits with surprising elements.
-James Lim, New York Magazine, 2012[9] Ethridge is widely regarded to have been influenced by fellow photo artists including Thomas Ruff, Michael Schmidt, and Christopher Williams.
"[15] In his 2012 series "Interiors", he investigates the broad world of personal space, featuring images of his own home and studio, magazine photographs of staged bedrooms inspired by the suburban aesthetic, and billboard advertisements.
[16] Commissioned by automobile manufacturer Mercedes-Benz in 2014, Ethridge directed Special sets the standard, a three-minute short film starring actress Tilda Swinton as the driver of a S-Class Coupé.