A devout rap and punk fan, in high school he scoured the internet for new music and attended backyard shows and all ages gigs at New York clubs.

[4] Gengo's Cool Kids video generated significant YouTube views and gained the attention of the band, who sent him new music to post.

Covering the artists he was passionate about, such as Wiz Khalifa, Currensy, and Casey Veggies, Gengo renamed the blog Masked Gorilla in 2009.

Its distribution widened as word spread, and as the creator of Masked Gorilla, Gengo became the youngest person signed to Complex Networks.

"[5] He did the first video interview with Mac Miller, who was then in high school, and featured Kendrick Lamar in 2011, prior to the release of his first studio album, Section.80.

"[1] Gengo originally planned to stage the concert series in New York, but relocated to Los Angeles to take advantage of the youth culture that notably thrived in the Fairfax District.

The Los Angeles festival combined live performances from hip hop artists and hardcore rock bands such as Ski Mask The Slumped God, $not, Trash Talk, Jesus Piece and more.