[5] In 2009, designer and creative director Olga Roh combined her practical experience in fashion, business and academics to set up her own garment factory in Hong Kong.

[6] Olga Roh studied for a master's degree of fashion at Istituto Marangoni in London, was mentored by Patrick Morgan, British artist and illustrator for Christian Dior and of the James Bond film series' "Spectre".

[7][8] Olga Roh holds a PhD from the University of Bern[citation needed] and is the official designer of Miss Switzerland, the Swiss national beauty pageant.

[10] Rohmir’s original collections were inspired by the daring clothing of the "années folles", the "Garçonne era of the Twenties and Thirtees",[11] as well as Italian fashion.

[17] Olga Roh's daughter, Nicole Lemann, has often featured alongside her mother at events and TV programs aimed at promoting Rohmir.