Charles Roland Marchand (1933 – November 14, 1997) was an American historian who taught at the University of California, Davis, where he co-founded the History Project.
[1] Marchand received a Bachelor of Arts in journalism summa cum laude from Stanford University in 1955, after which he served as an officer in the United States Navy for three years.
[2][3] In 1964, Marchand joined the faculty at the University of California, Davis, where he specialized in 20th-century American history.
[3] Advertising the American Dream has been called "a model of conceptual precision and scrupulous research" by Susan Strasser.
[4] Marchand received the Distinguished Teaching Award from the University of California, Davis' academic senate.