Paul Revere & The Raiders were the first rock group to host their own prime time TV show, Happening '68, in 1968, retitled Happening for the 1969 season) The program was produced by Winters/Rosen Productions and Glen-Warren Productions in association with CTV Television Network in Canada.
[1] Rollin' on the River debuted in September 1971 as a 1-hour series at 7:00pm on Saturday nights.
Al Hirt was meant to be the co-host, but scheduling conflicts prevented him from spending more than one day shooting the pilot.
[1] The guests on the show included the Carpenters, Ike & Tina Turner, The Grass Roots, the Beach Boys, Delaney & Bonnie, B.B.
King, Kris Kristofferson, Gladys Knight & the Pips, and Jose Feliciano.