Prior to the scheduled Eurovision Song Contest 2020, "Alcohol You" was promoted by a lyric video, while Roxen appeared on several native talk shows and radio stations.

[2] As of December 2019, the broadcaster was discussing the method to select a representing entry,[3] which evolved as the subject of online controversy since precise information surrounding its Eurovision participation had been given that time in preceding years.

[4] On 31 January 2020, TVR confirmed its collaboration with native label Global Records for the selection of a Eurovision entry, citing their recent relevancy and success within Romania's music industry as reasons for the decision.

[6] A jury panel—consisting of Luminița Anghel, Liviu Elekes, Dan Manoliu, Crina Mardare, Bogdan Păun, Lucian Ștefan and Andrei Tudor[7]—was hired to select Romania's representing artist out of the label's roster.

[8][9] Having brought together several composers such as David Ciente,[10] a songwriting camp was organised in January 2020, with the five best-written songs being selected by music experts to proceed to Selecția Națională 2020.

The competition consisted of five songs—"Alcohol You", "Beautiful Disaster", "Cherry Red", "Colors" and "Storm"—out of which the winner was determined by a 50/50 combination of votes from a jury panel and a public televote (the latter would decide the winning song in case of a tie).

[7][19][20] Roxen's performances were directed by Bogdan Păun with the assistance of the director of photography Dan Manoliu, and made use of a circular stage and a LED screen sized around 300 square metres (3,200 sq ft).

[22] The full results of the national final were:[23][24] Prior to Selecția Națională, Roxen was promoted as Romania's Eurovision representative on various native talk shows and radio stations, occasionally performing one of the five songs.

A jury consisting of ten singers that had represented Austria at Eurovision before was hired to rank each song; the best-placed in each semi-final advanced to the final round.