Though he graduated one season before the NCAA implemented the three-point field goal, his propensity for sinking deep two-pointers earned him a reputation as one of the premier long-range shooters of his era in the Big Eight Conference.

Kellogg enrolled at Kansas in 1982 after a standout career at Northwest High School in Omaha, where he was a three-time all-state selection and was recruited by over 150 colleges before choosing KU over Iowa, Colorado, Nebraska, and Creighton.

[2] Though he showed only modest improvement as a sophomore in 1983–84, averaging 6.1 points per game on 43.4% shooting,[2] the departure of Owens and the arrival of Brown prior to that season marked the beginning of a basketball revival on the Jayhawk campus.

Kellogg would thrive in the starting role, leading the team in scoring at 17.6 points per game on 57.6% shooting[2] – an extremely high percentage for a perimeter player, especially given his significant number of field goal attempts from what today would be three-point territory.

[3] According to Kellogg, his performance in the Nebraska game, in which he hit 16 of his 19 shots from the field and all seven of his free throws en route to establishing a new Devaney Center scoring record, was inspired when "[m]y ex-girlfriend walked in[to the arena] with her boyfriend.

"[1] Meanwhile, his exploits in KU's 82–76 upset victory over Oklahoma, which included 14-of-19 shooting from the field and seven of his team's final 11 points in the last 1:53, were chronicled in a feature article in the March 4, 1985 issue of Sports Illustrated entitled "Kellogg Went Snap!

With "Special K" moving to shooting guard alongside fellow Omaha native Cedric Hunter, and Manning sharing the frontcourt with 7'1" future NBA pivotman Greg Dreiling, the versatile Calvin Thompson, and super-sub Archie Marshall, the Jayhawks boasted one of the most talented lineups in the country.

Kellogg's claim to fame was his silky left-handed jump shot, which netted him a reputation as the best shooter in Nebraska prep history[9] and one of the greatest ever to wear a Jayhawk uniform.

"[10] Kansas head coach Bill Self, a graduate assistant on the 1985–86 KU team, describing a shooting drill at practice in which the players would launch 30 to 35 jump shots from the elbow within a five-minute span, recalled, "On the fourth day we ran it, Ronnie finally missed one.

'"[11] In another column, he was labeled a "born flake" who, during a critical time-out in a game against Memphis State his junior year, allegedly told a bewildered Brown, "Coach, we need to fix the whirlpool.