The Effie Award winning campaign was created by the advertising company Goodby, Silverstein & Partners.
[1] Often, he will speak to the audience in a television commercial, stating that Rolling Rock has come under fire by loyal fans.
In 2006, Ron appeared to denounce an ad where "an ape parachutes into a pool party, and dances in a suggestive manner with a sexy lady."
At the commercial's end, a text statement reads "This totally unsincere apology posted by Friends of Rolling Rock".
"[2] Ron apologized to viewers, and states that Rolling Rock is attempting to pull the upcoming ad.