HD Schulman International Trading LLC, doing business as Ronco,[1] is an American company that manufactures and sells kitchen appliances.

Popeil became known as the “father of the infomercial” and helped to establish the phrase, “Set it and forget it!” in reference to Ronco’s signature product: the rotisserie oven.

Ron Popeil was inspired to start the company by the open market hustling he saw on Maxwell Street in Chicago during his youth.

[4] Popeil Inventions, Inc. attempted to acquire the trademark on the phrase "set it and forget it," used in the commercials for the Showtime Rotisserie Grill (and "Household goods, namely, rotisseries, electric food dehydrators and structural parts therefor, namely, dehydrator trays and screens") on May 5, 2005, but had abandoned the application by June 5, 2006.

[8] On April 27, 2018, Ronco filed for Chapter 11 bankruptcy, seeking time to reorganize after failing to secure funding.

[10] As of 2022, HD Schulman International Trading, LLC had purchased the rights to the Ronco brand and its portfolio of products, and markets them through the ronco.com website.