Veg-O-Matic

[5] Made famous by saturation television advertising in the mid- and late 1960s, Veg-O-Matic is a manually operated food slicer, primarily made of injection-molded plastic, which held two sets of parallel cutting blades.

[1] The Veg-O-Matic is shaped approximately like an upper-case letter "H" and had an integral operating handle.

[4] The steel cutting blades are contained in a circular, cast-metal holder several inches in diameter.

By rotating the top holder, the blades could cut flat slices or square strips, such as for French fries.

Sales were nearly exclusively via direct marketing,[2] and Veg-O-Matic was one of the first products (if not the first) to bear the red-and-white "As Seen on TV" logo on the box.