Author Philip J. Reed and artist Christopher Shy formed the new company Ronin Arts in 2003 to showcase their talents.
[2]: 374 Ronin Arts expanded that same year beyond their d20 collections by purchasing the rights to The Whispering Vault by Pariah Press and Star Ace by Pacesetter.
[2]: 374 Around that, freelancers such as Bruce Baugh, Michael Hammes, James Maliszewski and Patrick Younts started to produce material for Ronin Arts.
[2]: 374 The market for PDFs had slowed down greatly by 2007 so Reed went back to work for Steve Jackson Games, and in 2008 he became their Chief Operating Officer.
The company soon made its products available at RPGNOW.com, one of the first sites to exclusively handle the sale and promotion of roleplaying games in electronic format.