Rony Rodrigues (Porto Alegre, April 30, 1979) is a Brazilian advertising executive and business owner.
Rogrigues is the founding partner of O’Grupo, a holding company with four companies:[1] Acquiris, electronic games; LiveAd, advertising; TalkInc, online research; and Box 1824, a research agency specialized in young people’s consumer and behavior trends.
After high school, he studied Tourism for a semester at Pontifícia Universidade Católica do Rio Grande do Sul (PUC-RS).
[2] After one year working in advertising, Rodrigues won a Cannes Lions award, the first to be received by someone from Rio Grande do Sul[citation needed].
The ad consisted of a sticker that was glued on bus handrails with the following sentence: “Raise your hand if you use Senador.”[citation needed] In 2003, Rodrigues founded Box 1824 together with João Mognon Cavalcanti.