The first season of the Canadian police drama Rookie Blue began airing on June 24, 2010 with a simultaneous premiere on Global in Canada and ABC in the U.S. On July 12, 2010, four days after the third episode was broadcast, it was announced that the show had been renewed for a second season.

This included spots during the season finales of the top rated shows on Global, theatrical trailers, billboards in Toronto, Calgary, and Vancouver, print ads in major daily newspapers, an online game in which people could get a feel for what it is like to be a rookie police officer, online ads on some of the most popular sites, including TMZ.com, Perez Hilton's blog, Yahoo!, and AOL, and on June 24, 2010 every broadcast and cable channel owned by Canwest carried hourly promotional spots for the premiere that night.

[7] The Canadian ratings company BBM Canada originally reported 1.9 million viewers.

[9] "Fresh Paint" drew 7.253 million viewers and an audience share in the 18–49 demographic of 2.0/6, according to overnight figures.

[10] The following is a table for the United States ratings, based on average total estimated viewers per episode, of Rookie Blue on ABC.