The aim is to help indie-developers gain exposure through Rooster Teeth’s large fan-base by developing games on all platforms for their community.

[2] The announcement was received positively, with The Mary Sue calling it, "a perfect fit" given the company's "upstart background" starting with Red vs.

Rooster Teeth CEO Matt Hullum stated, "RWBY is a natural choice for us to focus on for our first in-house produced video game.

Fans can expect that we will bring the same level of originality in action, comedy and design to the video game that has made the RWBY animated series such a hit.

In an email, he cited "fundamental shifts in consumer behavior and monetization across platforms, advertising, and patronage", with it being reported that the number of subscribers to its "First" service had dropped to around one quarter of their peak and that Rooster Teeth as a whole had been unprofitable for a decade.