[citation needed] Born in Rustenburg in 1968, Alec grew up in South Africa and was an avid musician as a child, playing the drums and piano.

Alec’s grew GOD TV into a global television network with markets in locations such as Hong Kong,[1] opening new transmitters in Africa;[2] visiting GOD TV's regional offices (Chennai, India) and filming reports of how Christianity is affecting specific communities, from South America (Bogota, Colombia) to the Middle East (Baghdad, Iraq) [3] During his travels Alec met with heads of state, such as Sri Lankan President, Mahinda Rajapaksa during a trip to Colombo in 2013.

[5] According to Christian Broadcasting Network (CBN), Alec's vision for GOD TV was "for every household in the world to receive the Gospel of Jesus Christ through media.

He led mission trips to Kenya, Tanzania, Uganda, Malawi and South Africa, delivering aid to areas that face extreme poverty.

[12] He was also involved with the Jewish National Fund / Land of Promise Foundation with the aim of planting one million trees in Israel as part of the revitalization of the Negev desert.