Local authorities also identified the node as a priority development area for improved service delivery and infrastructure.

[clarification needed][2] It has several high-end shopping malls, cafes, bars and clubs around the Design District.

It is situated in the Rosebank node within a high concentration of commercial points and the affluent surrounding suburbs of central Johannesburg and the Parks.

It is an approximately 14,300 m2 (154,000 sq ft), 12 storey mixed-use building with 3 additional floors of basement parking.

Originally built in the 1970s, The Firs is a retail centre situated in Johannesburg's northern suburb of Rosebank.

Located adjacent to The Hyatt Regency Hotel, The Firs, which has over the years become a landmark in bustling and cosmopolitan Rosebank, underwent redevelopment.