The current owner is Sabrands Australia, which acquired the brand in April 2013.

McCracken (a commission agent) and T.J. Press (a grocer)[3] started making jams and preserving fruits in a backyard in Carlton, Victoria.

[4] With the financial backing of Frederick John Cato (of grocery chain Moran & Cato) the company opened a small factory in Flinders Street, Melbourne before the Rosella Preserving Company opened its Richmond, Victoria, factory in 1905.

[10] In December 2012, the then current owner of Rosella, Gourmet Food Holdings (who also owned Waterwheel & Pitango), was placed into receivership.

[12] In April 2013, Sabrands Australia,[4] a private family company and the company behind Sunraysia fruit juice, purchased the Rosella brand and is manufacturing its soups, chutneys and relishes in Adelaide, South Australia and its condiments in Silvan, Victoria.