Ross Honeywill

[2] An Adjunct Associate Professor in business and economics,[1] Honeywill is Chairman of the Social Intelligence Lab,[3] based in Melbourne Australia.

[1] He developed the NEO typology - a population classification revealing a measure of high-value consumption - for North America, Australia and Asia.

[4] He lives in Melbourne, Australia with conceptual artist and writer, Greer Honeywill.

Lamarck's Evolution was launched by Nobel Laureate Professor Peter Doherty and John Long at the 2008 Melbourne Writers Festival.

[6] In 2011, Wasted was shortlisted in Australia for the Ned Kelly Award for true crime writing and is under development as a motion picture.