Ross launched its second generation of switchers with the “500 Series” in 1978[5] which included Multi-Level Effects (MLE's), letting operators preview content before putting on the air.

In 1983, the company launched the Encore Memory System option[5] which converted every switch and knob position to digital to be stored for future recall.

The company was hit hard by the early 1990s recession, but has since recovered, reporting 25+ consecutive years of growth.

Ross equipment and systems have even been used to make graphics for the Super Bowl, the Academy Awards (Oscars) and Grammys.

The company also provides stadium graphics for professional sports teams including the Ottawa Senators, New York Mets and Buffalo Bills.