Benjy Grinberg is the founder and president of the label, which currently has sixteen artists on its roster, some of the more notable artists being Mac Miller, Wiz Khalifa, Rich the Kid, Mod Sun, Fat Nick, The Bird and the Bee, Donora, Lambo Anlo, TeamMate, Mike Taylor, BRÅVES, Juliann Alexander, and Boaz.

Rostrum's creative digital strategy and a heavy touring philosophy resulted in the building of a large following for Wiz Khalifa and Mac Miller.

The result of Rostrum's efforts were strong social media presences, hundreds of thousands of concert tickets sold, and over half a billion views on both of their YouTube channels.

Grinberg wanted to be able to develop his own artists and run a label his own way, so he took the lessons he learned from Arista and applied them to a more homegrown situation.

"[4] By that point Miller had started attracting interest from different record companies but chose Rostrum due to its location in his hometown and association with Wiz Khalifa.

[13] On March 29, 2011, Rostrum released Rolling Papers, Wiz Khalifa's major label debut, through a partnership with Atlantic Records.

Rostrum Records sold 145,000 copies of Blue Slide Park in its first week, becoming the first independently-distributed debut album by an artist to hit No.

The album's lead single "Young, Wild & Free" (featuring Bruno Mars) debuted at number 10 on the US Billboard Hot 100 chart and has been certified platinum.

[14] Just a little under a year later, on December 4, 2012, Wiz Khalifa's ONIFC was released and debuted at number two on the US Billboard 200, selling 141,000 copies in its first week.

Upon its release, the album was met with generally positive reviews from music critics, which praised his new psychedelic hip hop influence and improved lyricism.

In its first week, "Watching Movies with the Sound Off" sold 102,000 copies in the United States, debuting at number 3 on the Billboard 200 chart.

[20] With the departure of Mac Miller, and Wiz Khalifa in a joint deal with Atlantic, Rostrum moved into a new phase of operations to expand their roster.

In 2014 and 2015 respectively, Rostrum announced the signing of Minnesota rapper Mod Sun and LA indie-pop duo The Bird and the Bee.

It peaked at number one on the Billboard Hot 100 for 12 non-consecutive weeks, tying Eminem's "Lose Yourself" for the longest-running rap number-one hit in the country.

E. Dan served as a "musical advisor" for Goodbye Tomrrow, who helped them with the final phase of mixing and by "touching up a few things here and there".

[26] On May 31, 2016, Wiz Khalifa filed a $1 million lawsuit against Rostrum Records Founder Benjy Grinberg, alleging that the parties had profited from "virtually every aspect" of his professional life through a 360 deal signed in 2005 when he was a teenager.

Grinberg and Rostrum followed with their own lawsuit a month later, seeking "millions of dollars in unpaid" royalties and earnings from touring and merchandising.